Alexandra CowenLand and Expand, the Business Model Worth Billions“Look around. If you don’t see any salespeople, you’re the salesperson.”Feb 16, 2021Feb 16, 2021
Alexandra Cowen1 Simple Rule to Authentic Branding: Listening!What is brand listening?Feb 5, 2021Feb 5, 2021
Alexandra Cowen6 Key Components to Building a Powerful Visual IdentityYour brand is the overall feeling others have of you conjured up through your storytelling, customer service and aesthetic value. In a…Jan 22, 2021Jan 22, 2021
Alexandra CowenWhy Brand Identity and Visual Identity is Your Best Business StrategyLet’s play a word association game.Dec 16, 2020Dec 16, 2020
Alexandra CowenIs Account-Based Marketing Best Run by Sales or Marketing?Account-based marketing essentially unites sales and marketing to land and expand accounts. Marketing needs to make it easy for sales…Dec 7, 2020Dec 7, 2020
Alexandra CowenWhat are Content Bottlenecks and 5 tricks to beat them?Working to a tight schedule has never been easy, and if you tie that into working from home, juggling your team, listening to sales…Nov 26, 2020Nov 26, 2020
Alexandra CowenLo que todos debemos saber sobre nuestro cliente idealAsí que has oído a la gente lanzar este término como si todos tuvieran uno y todos supieran lo que es.Sep 7, 2020Sep 7, 2020
Alexandra CowenTu Guia Completa de Customer Experience¿Qué es un plan de contenidos?Aug 3, 2020Aug 3, 2020
Alexandra CowenWelcome to the ‘Content Marketing’ Circus: The Ultimate Guide to Understanding Customer ExperienceAs Zig Ziglar famously said, “money isn’t everything… but it ranks right up there with oxygen.”Jul 29, 20201Jul 29, 20201
Alexandra CowenThe Real Science Behind Great SalesThrough the principles of attention, emotion and recall our minds are hard-wired to avoid danger and foster solidarity. A great sale understJun 28, 2020Jun 28, 2020
