Image Credits: Jan kopriva

“Look around. If you don’t see any salespeople, you’re the salesperson.”

— Peter Thiel

We often assume (don’t you just love this word…) that all successful companies have a skilled salesforce behind them.

If this were true how should we classify the extreme success of Palantir or SpaceX that have…


“No story lives unless somebody wants to listen.” JK Rowling

What is brand listening?

It will come as no surprise if I tell you that consumers want brands to listen to them, understand their concerns and act on them. Yes. Not only to improve the services and products they pay for but as a…


Let’s play a word association game.

If I was to say the word ‘safety’ what brand would come to mind? …

For many of you, depending on your priorities right now, it may have been Volvo. Why is this?

Well back in 2002 Volvo was, once again, recognised for…


Account-based marketing essentially unites sales and marketing to land and expand accounts. Marketing needs to make it easy for sales teams to access and deliver the right, consistent content experiences either through email outreach or content paths delivered in content hub format to prospects.

In order for it to be…


Working to a tight schedule has never been easy, and if you tie that into working from home, juggling your team, listening to sales demands and meeting targets it’s only inevitable that somewhere along the line your team encounters a bottleneck. Stress levels increase and everything gets delayed. So how…


Así que has oído a la gente lanzar este término como si todos tuvieran uno y todos supieran lo que es.

Tienes razón, muchos lo hacen, de hecho todos los negocios lo hacen, pueden no entender su “Buyer Persona” pero definitivamente tienen una.

https://www.ivoox.com/234-descubre-lo-necesita-tu-cliente_md_56133824_wp_1.mp3 Ir a descargar

Escucha este episodio…


Customer Experience

¿Qué es un plan de contenidos?

¿Cómo puedes crear una experiencia personalizada para tu cliente, que ofrezca el contenido adecuado en el momento adecuado?

Empieza a tomar ventaja a tu competencia con los consejos, trucos y experiencia de Alexandra Cowen.

Hoy empezamos una colaboración que va a tener una periodicidad…


As Zig Ziglar famously said, “money isn’t everything… but it ranks right up there with oxygen.”

And I totally agree.

Nothing, absolutely nothing kills a business faster than a lack of “oxygen” (money).

But why is any of this important? Well, there are very few business problems I can think…


You have heard this many times before: Do unto others as you would have them do unto you. This saying has come to be called the Golden Rule and the key to neuromarketing and neurosales. Through the principles of attention, emotion and recall our minds are hard-wired to avoid danger…

Alexandra Cowen

Coffee fuelled Marketing and content strategist #Speaker #Neuroscience | Help Biz’s dig into the details, pull data apart and figure out the right story to tell

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