Published in The Startup·Feb 16, 2021Land and Expand, the Business Model Worth Billions“Look around. If you don’t see any salespeople, you’re the salesperson.” — “Look around. If you don’t see any salespeople, you’re the salesperson.” — Peter Thiel We often assume (don’t you just love this word…) that all successful companies have a skilled salesforce behind them. If this were true how should we classify the extreme success of Palantir or SpaceX that have…Business Strategy15 min read
Feb 5, 20211 Simple Rule to Authentic Branding: Listening!“No story lives unless somebody wants to listen.” JK Rowling What is brand listening? It will come as no surprise if I tell you that consumers want brands to listen to them, understand their concerns and act on them. Yes. Not only to improve the services and products they pay for but as a…Branding6 min read
Jan 22, 20216 Key Components to Building a Powerful Visual IdentityYour brand is the overall feeling others have of you conjured up through your storytelling, customer service and aesthetic value. …Branding6 min read
Dec 16, 2020Why Brand Identity and Visual Identity is Your Best Business StrategyLet’s play a word association game. If I was to say the word ‘safety’ what brand would come to mind? … For many of you, depending on your priorities right now, it may have been Volvo. Why is this? Well back in 2002 Volvo was, once again, recognised for…Branding6 min read
Dec 7, 2020Is Account-Based Marketing Best Run by Sales or Marketing?Account-based marketing essentially unites sales and marketing to land and expand accounts. Marketing needs to make it easy for sales teams to access and deliver the right, consistent content experiences either through email outreach or content paths delivered in content hub format to prospects. In order for it to be…Sales2 min read
Published in The Startup·Nov 26, 2020What are Content Bottlenecks and 5 tricks to beat them?Working to a tight schedule has never been easy, and if you tie that into working from home, juggling your team, listening to sales demands and meeting targets it’s only inevitable that somewhere along the line your team encounters a bottleneck. Stress levels increase and everything gets delayed. So how…Content Strategy4 min read
Sep 7, 2020Lo que todos debemos saber sobre nuestro cliente ideal — PodCastAsí que has oído a la gente lanzar este término como si todos tuvieran uno y todos supieran lo que es. Tienes razón, muchos lo hacen, de hecho todos los negocios lo hacen, pueden no entender su “Buyer Persona” pero definitivamente tienen una. https://www.ivoox.com/234-descubre-lo-necesita-tu-cliente_md_56133824_wp_1.mp3 Ir a descargar Escucha este episodio…Inbound Marketing10 min read
Aug 3, 2020Tu Guia Completa de Customer Experience — PodCast224. ¿Cómo lo hacen en EE.UU.? Escucha y descarga los episodios de La máquina de vender. gratis. Hoy empezamos una colaboración que va a tener una…www.ivoox.com ¿Qué es un plan de contenidos? ¿Cómo puedes crear una experiencia personalizada para tu cliente, que ofrezca el contenido adecuado en el momento adecuado? Empieza a tomar ventaja a tu competencia con los consejos, trucos y experiencia de Alexandra Cowen.Customer Experience9 min read
Jul 29, 2020Welcome to the ‘Content Marketing’ Circus: The Ultimate Guide to Understanding Customer ExperienceAs Zig Ziglar famously said, “money isn’t everything… but it ranks right up there with oxygen.” And I totally agree. Nothing, absolutely nothing kills a business faster than a lack of “oxygen” (money). But why is any of this important? Well, there are very few business problems I can think…Content Experience9 min read
Jun 28, 2020How To Make NeuroScience Boost Your SalesYou have heard this many times before: Do unto others as you would have them do unto you. This saying has come to be called the Golden Rule and the key to neuromarketing and neurosales. Through the principles of attention, emotion and recall our minds are hard-wired to avoid danger…Sales Training4 min read