“No story lives unless somebody wants to listen.” JK Rowling What is brand listening? It will come as no surprise if I tell you that consumers want brands to listen to them, understand their concerns and act on them. Yes. Not only to improve the services and products they pay for but as a…

Your brand is the overall feeling others have of you conjured up through your storytelling, customer service and aesthetic value. …

Let’s play a word association game. If I was to say the word ‘safety’ what brand would come to mind? … For many of you, depending on your priorities right now, it may have been Volvo. Why is this? Well back in 2002 Volvo was, once again, recognised for…

Account-based marketing essentially unites sales and marketing to land and expand accounts. Marketing needs to make it easy for sales teams to access and deliver the right, consistent content experiences either through email outreach or content paths delivered in content hub format to prospects. In order for it to be…

Working to a tight schedule has never been easy, and if you tie that into working from home, juggling your team, listening to sales demands and meeting targets it’s only inevitable that somewhere along the line your team encounters a bottleneck. Stress levels increase and everything gets delayed. So how…

As Zig Ziglar famously said, “money isn’t everything… but it ranks right up there with oxygen.” And I totally agree. Nothing, absolutely nothing kills a business faster than a lack of “oxygen” (money). But why is any of this important? Well, there are very few business problems I can think…

You have heard this many times before: Do unto others as you would have them do unto you. This saying has come to be called the Golden Rule and the key to neuromarketing and neurosales. Through the principles of attention, emotion and recall our minds are hard-wired to avoid danger…