1 Simple Rule to Authentic Branding: Listening!
6 min readFeb 5, 2021
“No story lives unless somebody wants to listen.” JK Rowling
What is brand listening?
It will come as no surprise if I tell you that consumers want brands to listen to them, understand their concerns and act on them. Yes. Not only to improve the services and products they pay for but as a way to build consumer-brand relationships. As a…
