6 Key Components to Building a Powerful Visual Identity

Alexandra Cowen
6 min readJan 22, 2021

Your brand is the overall feeling others have of you conjured up through your storytelling, customer service and aesthetic value. In a design-driven world where our brain is capable of processing images in a blink of an eye, literally 600,00 times faster than the written word and within only 13 milliseconds of view, your visual identity is more important now than ever.

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Alexandra Cowen

Coffee fuelled Marketing and content strategist #Speaker #Neuroscience | Help Biz’s dig into the details, pull data apart and figure out the right story to tell