6 Key Components to Building a Powerful Visual Identity
6 min readJan 22, 2021
Your brand is the overall feeling others have of you conjured up through your storytelling, customer service and aesthetic value. In a design-driven world where our brain is capable of processing images in a blink of an eye, literally 600,00 times faster than the written word and within only 13 milliseconds of view, your visual identity is more important now than ever.