Alexandra CowenLand and Expand, the Business Model Worth Billions“Look around. If you don’t see any salespeople, you’re the salesperson.”15 min read·Feb 16, 2021----
Alexandra Cowen1 Simple Rule to Authentic Branding: Listening!What is brand listening?·6 min read·Feb 5, 2021----
Alexandra Cowen6 Key Components to Building a Powerful Visual IdentityYour brand is the overall feeling others have of you conjured up through your storytelling, customer service and aesthetic value. In a…·6 min read·Jan 22, 2021----
Alexandra CowenWhy Brand Identity and Visual Identity is Your Best Business StrategyLet’s play a word association game.·6 min read·Dec 16, 2020----
Alexandra CowenIs Account-Based Marketing Best Run by Sales or Marketing?Account-based marketing essentially unites sales and marketing to land and expand accounts. Marketing needs to make it easy for sales…·2 min read·Dec 7, 2020----
Alexandra CowenWhat are Content Bottlenecks and 5 tricks to beat them?Working to a tight schedule has never been easy, and if you tie that into working from home, juggling your team, listening to sales…·4 min read·Nov 26, 2020----
Alexandra CowenLo que todos debemos saber sobre nuestro cliente idealAsí que has oído a la gente lanzar este término como si todos tuvieran uno y todos supieran lo que es.10 min read·Sep 7, 2020----
Alexandra CowenTu Guia Completa de Customer Experience¿Qué es un plan de contenidos?9 min read·Aug 3, 2020----
Alexandra CowenWelcome to the ‘Content Marketing’ Circus: The Ultimate Guide to Understanding Customer ExperienceAs Zig Ziglar famously said, “money isn’t everything… but it ranks right up there with oxygen.”·9 min read·Jul 29, 2020--1--1
Alexandra CowenThe Real Science Behind Great SalesThrough the principles of attention, emotion and recall our minds are hard-wired to avoid danger and foster solidarity. A great sale underst·4 min read·Jun 28, 2020----