How To Make NeuroScience Boost Your Sales

Alexandra Cowen
4 min readJun 28, 2020

You have heard this many times before: Do unto others as you would have them do unto you. This saying has come to be called the Golden Rule and the key to neuromarketing and neurosales. Through the principles of attention, emotion and recall our minds are hard-wired to avoid danger and foster solidarity. A great sale understands this process.

What does the mind like to hear?

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Alexandra Cowen

Coffee fuelled Marketing and content strategist #Speaker #Neuroscience | Help Biz’s dig into the details, pull data apart and figure out the right story to tell