How To Make NeuroScience Boost Your Sales

You have heard this many times before: Do unto others as you would have them do unto you. This saying has come to be called the Golden Rule and the key to neuromarketing and neurosales. Through the principles of attention, emotion and recall our minds are hard-wired to avoid danger and foster solidarity. A great sale understands this process.

What does the mind like to hear?

Questions.

The field of neurosales has discovered that our minds will shut down the minute we hear a traditional pitch.

To overcome this we need to analyse our customers on every level and adapt to each typology. We do this by showing true interest in them and their needs, asking questions and learning to listen.

Remember- our mind is not interested in the Boeing 747 that is taking us to Hawaii… It is all about the destination. Stop talking features, and apply stories, paradoxes, metaphors and analogies to exemplify the benefits.

How can you have different sales pitches for men and for women?

Humans are driven by feelings.

So if you want your consumer to remember your product or brand, they must be engaged and impassioned by the interaction they have with you and…