What are Content Bottlenecks and 5 tricks to beat them?
Working to a tight schedule has never been easy, and if you tie that into working from home, juggling your team, listening to sales demands and meeting targets it’s only inevitable that somewhere along the line your team encounters a bottleneck. Stress levels increase and everything gets delayed. So how can we run a tight ship and avoid disaster? Here are 5 tricks to beat content bottlenecks.
What is content bottleneck?
A content bottleneck is when the demand for content within your marketing and sales teams is higher than your company’s ability to deliver on that demand solely relying on your team, tools, and resources.
The opposite of a content bottleneck would be an agile content strategy that enables marketing teams to create content that’s easily reusable across all channels, effortless collaboration, efficiency in publishing and distribution as well as ease of access for Sales.
Content bottles necks may arise in one or all of three areas:
- Quantity: you need more content.
- Quality: you need better content.
- Coordination: you need to take better advantage of the content you already have.
